Certain colors are easily understood and are the foundation from which
many colors are derived. The colors: green, blue, red and yellow are all primitive yet raw colors and can be found in nature. Just as form follows function, the color follows the form. Based on the needs required of the logotype and brand of the artist, a specific set of colors have been selected, incorporated and assigned to a set of categories. The identity is broken down into five categories: Information, poetry, ink, painting and d’object d’art. Each color is meaningful to its respective category. Gray is used as the universal color given its “neutral” aptitudes, it regroups general information about the artist such as education. However, gray can also become the world of the artist, one comprised of categories rooted in the artist’s works. Blue is used for the category of poetry - for the tranquility and fluidity it evokes, much like the topic it represents. Yellow is used for the category of inks, for the vibrancy, energy, and life the ink drawings convey. Red is used for the category of paintings, because the color is reoccurring in the artist’s works. It is an alluring, vibrant and vital color that works nicely with the gestural movements of the paintings. Green is used for the category of l’object d’art because the materials used to create these works consist of found objects, raw and very organic; encompassing a “green conscience”.