The umbrella brand wanted to branch out in order to be able to zero in on the needs of the A&D community. The TAG family cluster logo bridges STUDIOTAG, TAGWALL and WREN via the common element provided by the umbrella brand: TAG. The logos can be recognized as a whole when used as a cluster and/or as an individual entity when used independently. The strategy was created to provide consistency and cohesiveness within the TAG family as well as strong independent identities for the brand extensions. The oblique lines are to be viewed as signifiers demonstrating the possibility for infinite growth under the umbrella brand. They are intended to visually convey the family brand, highlighting its fluidity and presence.