This retail space is a destination for the woman who enjoys a curated experience when considering fashion. The brief was to design a holistic interior concept for a high end fashion brand, employing creative design tactics and incorporating art. The space needed to be designed with future expansion in mind, therefore adaptable and simple enough to be repeated in various locations. The starting point was the Kvadrat Cloud designed by the Bouroulec Brothers, with the overall design concept being to create a sculptural luxurious yet functional shell with a modular and flexible interior retail area. Anna-Maria worked with specific themes: modularity, flexibility, volumes and space. The enveloping characteristics of the Cloud’s modular wool tiles created the perfect backdrop for the USM haller furniture and Flos lights as well as for the displayed brands.