Creating a cohesive brand in order to communicate “Golden Mile” Life style. This ambitious residential building project in Montreal’s Golden Mile, was conceived for discerning urban dwellers. The brand identity and Interior Design speak the to quality and panache of the development. The aesthetic is contemporary and sophisticated. The Montreal Museum of Fine Arts sets the tone for the Golden Mile. You are greeted by Brancusi’s bird in space upon entering the development’s lobby. The integration of art was an integral part of the overall concept.