Bananas are cheeky, this makes them suitable for the creation of an approachable identity that is playfully sophisticated. Bananas have been represented graphically in many ways. Bananas can be yellow, pink, blue, green, overly ripe and spotted. Bananas are found in bundles = GROUPING / Strength in numbers. Bananas, the grouping of, can symbolize separate parts working together to create a whole. Banana’s form depending on positioning can be perceived as a bridge / symbol of power / an organic well-embraced shape. Blue bananas are rare in nature and have a unique sweet taste, can be paralleled with a UNIQUE type of consultancy. No one banana is the same, colors can demonstrate the varied skillset of the partners in the consultancy. The blue bannana logotype is comprised of the color yellow 50%, grey 45% and blue 5%. This is a play on words, color and shape in order to create a vocabulary that is cheeky, clever and unique like the blue bannana consultancy.